![]() It certainly depends on many factors including search intent and the featured snippet itself. And some studies and experiments suggest that they are not. No one knows whether featured snippets are clicked as much as organic search results. Put simply: There are now 10 (instead of 11) organic listings per search result page now, with the featured snippet being counted as #1 organic position.Įver since that update, being featured has no longer been an obviously good thing. From now on, if your page is featured, it is removed from Google organic search results: Then something happens… And as of January of 2020, Google launched a so-called featured snippet deduplication update. They are all over Google’s search result pages aiming at providing quick answer to a search query:īecause of their position on top of organic search results, featured snippets have quickly become an SEO dream. What Are Featured Snippets and Why Should We Careīy now, you are likely to have seen featured snippets when searching Google. Conclusion on Content Optimization for Featured Snippets Advice. ![]() Create Videos to Capture Video Featured Snippets.Work on Improving Your Organic Rankings.Optimize for More Than Your Target Keyword.How to Optimize for Google’s Featured Snippets?.Should We Optimize for Featured Snippets?.What Are Featured Snippets and Why Should We Care.Let’s bring back our YouTube featured snippet example. Optimize content for YouTube featured snippets Write quality meta data intended to help your visitors. Include data in a detailed tabular format if you’re aiming for a table style featured snippet.īut include the right keywords everywhere. Mention list or Top 10 in the title if you want to get a list featured snippet. Use the keywords in questions and write a paragraph for the answer. Also make sure the target paragraph is about 45 words long.Īnother technique of help is to include a FAQ section. If you are aiming for paragraph featured snippets, you may want to use the words how and what in the title. You need to optimize the title as well while ensuring the long-tail keyword is in place. In addition, a well organized piece of content will hold your visitor’s interest better. Next, figure out how you arrange your content in appropriate headings by using the right keywords.īasically, you need to organize content so that it becomes easy for Google to analyze and pick a snippet from. How else can the content be made beneficial for them?.The only way to get a featured snippet is through on-page optimization. Google picks the snippet from your content automatically, based on the search query. Optimize content for textual featured snippetsĪs of February 2021, there is no designated tool where you can submit your copy for featured snippets. The second part will cover the YouTube featured snippet. This section is split into two parts, the first part covers the paragraph, list and table featured snippets, or textual snippets. And leverage the YouTube features next, which we will discuss in this section. You can start with the good old on-page optimization technique. How to optimize content for Featured Snippets ![]() Here’s an example of good use of the paragraph featured snippet: When you optimize your content for featured snippets, make sure you answer a question but at the same time keep some information in the text that will encourage the searcher to visit. However, you want the searcher to visit your website and not bounce off from Google. Remember, featured snippets are designed to answer questions right on the SERP. They mostly appear as an answer to a question. This is the most common format of featured snippets. You can see featured snippets in the form of a: ![]() This analysis has led to 4 types of Featured Snippets to address the different format requirement. Google constantly analyzes how to make search results more relevant to the search intent. For instance, if the searcher wants to know the different types of airplane, they would want to look at a list, not a paragraph. They may be looking for comparison, exact steps to do something or information spread over a lot of businesses.Ī paragraph of information may not always be enough. The searcher can be looking for information in a variety of formats. ![]()
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